Audience Demographics.

Gender
  • Female
    		•
    40%
  • Male
    		•
    60%
    Age
  • 25-54
    		•
    72%
  • 55+
    		•
    21%
    HHI
  • $50,000-$74,000
    		•
    23%
  • $75,000 - $150,000
    		•
    30%
  • Own a home
    • 67%
    Education
  • College graduates
    		•
    42%
    Occupation
  • Employed
    		•
    80%
  • Professional/Managerial/Executive
    		•
    40%
    Marriage Status
  • Married
    		•
    65%
  • Single
    		•
    35%

    Source: Nielsen//NetRatings, October 2007; Belden Interactive Study, 2007