Audience Profile.

As a whole, news and information web sites attract an influential audience that tends to be deeply engaged with their communities.  They tend to be well-educated and employed in executive, managerial or professional occupations with a generous household income. They tend to own their own home, have a family, and spend a considerable amount of time on the Internet.  In fact, news and information site visitors spend about twice as much time online as other Internet users. 

The Freedom Interactive Network reaches over 29 DMA’s nationwide, representing over 200 local communities.  We offer local connections to affluent communities like Orange County, CA; Colorado Springs, CO; Mesa, Arizona; and West Palm Beach, Florida.

Source: Omniture, October 2007